The Fiery Well is support. For witches.

I’m not sure it was ever even my intent to become a tech support witch. I just knew I wanted to help people.

And eventually, I realized I wanted to help people like me: witches that struggled with putting all the pieces of an online business together. Not just the business idea, the marketing, the messaging, or even the branding. But all the goddamn tech and moving pieces and systems that go into building a sustainable service-based solitary business.

We have to often start out on this journey alone. Very alone. Doing everything… and I mean everything! I realized I had an advantage over a lot of people in my line of work: I was a web developer and I let the website handle a majority of the business back end for me.

Why was no one else doing this? Because they didn’t know it was even an option to look for. And I knew I had to change that. Mostly, I worked towards helping tarot readers realize they are wasting time and energy because of a lack of tech.

But, I had to teach my witches more than just the tech. As I worked with clients I realized, more and more, each time it was more of the same: what they thought was a technical hang-up was a knot in their business or mindset that had to be undone. They couldn’t ask the right questions because they were seeking all the wrong answers.

It isn’t about WordPress vs. Squarespace… it’s about what do you want that website to do for you? And very few clients could answer this without a ton of other probing questions. It became less about the website and more about desires, systems, goals… and these were long-established business owners! They couldn’t make tech choices because they didn’t know where they wanted to go in their business.

I saw patterns emerge in my clientele and it didn’t matter how long they’d been in business: this was a constant back-and-forth battle they struggled with. Until they worked with me.

The Journey of a “Tech Expert”

I didn’t start out as a business tech expert.

I actually started out as a web designer in the mid 1990’s, eager to make websites, to learn and ask questions. And I slowly watched this brand new world and technology get swallowed up by “tech bros” and once helpful forum replies get replaced with “read the fucking manual” responses. Gods help you if your handle, or username, sounded feminine.

Oh, and I learned pretty quickly not to mix dating with tech. Gods forbid you attempt to tell a man over dinner that you know more about web development than he does when he has the computer science degree and paycheck to match. Even though you know your shit. And he can’t tell you what HTML is. You’ll only learn to devalue and second guess the self-taught journey you’d undertaken for over a decade as much as hiring executives did.

It’ll take longer, but in time you’ll recognize that your journey is a valid one.

But until I did, I learned that asking questions, and letting people know what I did in my spare time, was draining and rarely ever lead to delightful or productive, and equitable conversation. So I stopped asking questions in forums and worked twice as hard to find the answers. And I stopped trying to find a “professional” job with my “undereducated” expertise that outpaced my college professor’s so much that she hired me to teach her. My journey to a business tech expert was a long, winding, hard adventure that I (now) wouldn’t trade for anything.

Afraid to ever step out as the expert I was, I took odd jobs in retail, theater, office management, vendor relations, business development, and more. And no matter where I went: I always ended up the tech person. Answering questions. Asking deeper ones. Arguing with the “hired experts” and defending and educating my employers about what was really going on or needed vs what they were paying for. I certainly wasn’t paid more, but I was saving them loads.

This gave me a glimpse of my dream job while under the thumb of someone else. But I was always too scared to step into my “expertise” on my own and admittedly still struggle with it. I prefer to say that I’m not an expert. I’m a perpetual student. And I learn best through teaching. By helping. By digging and discovering.

So how do you turn your passion into a legitimate, successful, business when you doubt your own abilities? You define success for yourself and you make the decision to try and you don’t look back. You do the thing that scares you shitless. You face the fear. You build the business. And you keep moving forward.

The Fiery Well is born

It took me over two decades to finally say I love my job: I get to wake up every day and help people, witches just like me, overcome the overwhelm and instead focus on what kind of business they want to build for themselves. And their communities. And help them feel supported just for asking the questions they want to ask.

The Fiery Well has had many iterations over the years, but truly began when I noticed a gap in the spiritual, wellness, and holistic business space I was a part of. Tech in these “expert” spaces was always treated as secondary to business or “vibes” when it is in fact critical to online business. Just not the way you think it is.

The Fiery Well was created as a space where “just Google it” would never be an acceptable answer to someone’s tech question. Google won’t help you with your tech problem; it only creates at least one more thing for you to become an expert in. Which keeps you in the “struggling” phase of business. I saw that my fellow witches deserved better support when it came to their tech.

The Fiery Well was born of the desire to help people feel less stressed when asking tech questions, learn to ask better questions, and find the answers they need. I used to think it was just tech support, too. But it’s about so much more than just tech. Struggles with tech are often a symptom of much bigger things at play. Like mindset. Values. And desires. Clients and members remind me of this through their breakthroughs constantly.

I’m not a coach. I’m a developer. “A question asker.” And the answers you seek, even when it comes down to your tech, always come down to you and your ability to answer one question.

What do you want?

You’re not alone if you struggle to answer this question with absolute honesty. And once you do, it opens entirely new possibilities of what kind of magical business you will build moving forward. And what tech you’ll choose to do it with.

So, if you want to simplify your service-based business, The Fiery Well is always open to you. Being always open, rather than a closed-door-launch cycle membership is more about our opportunity to help you than it is about timing and your “opportunity to join” us.

We are always open. And we are always here for you.

Face it, my witch, you’re here because you need guidance, not direction. You need to receive questions, not be told blanket one-size-fits-all answers. You need permission to build your business, your way.

You need support that matches you.

Get it inside The Fiery Well.