yellow rubber ducks

Rubber Ducking

A recent brainstorming session in the membership brought up the old programmer’s tool of Rubber Ducking. As odd as it sounds, it’s incredibly helpful.

person writing on a book

Awareness in Business

So much of our business is about being aware of the external (search results, algorithms, society) and yet, so much more of our business actually factors on us, the business owner. work. How about awareness of … you? The business owner?

woman in blue long sleeve shirt holding white rabbit plush toy

Getting to Know Alice, Part 1

When trying to analyze who your ideal client is, consider this: who do you want to work with? Who do you want referring you? Be specific. Be utterly specific.

July 2021 – Astrological Forecast

We kick off July with a refreshing New Moon in Cancer on the 9th at 6:16 PM PST. This is our first New Moon since the eclipses so you can rest easy knowing this one isn’t going to blow you out of the water.