Rubber Ducking

A recent brainstorming session in the membership brought up the old programmer’s tool of Rubber Ducking. As odd as it sounds, it’s incredibly helpful.

Awareness in Business

So much of our business is about being aware of the external (search results, algorithms, society) and yet, so much more of our business actually factors on us, the business owner. work. How about awareness of … you? The business owner?

Getting to Know Alice, Part 1

When trying to analyze who your ideal client is, consider this: who do you want to work with? Who do you want referring you? Be specific. Be utterly specific.