Rubber Ducking
A recent brainstorming session in the membership brought up the old programmer’s tool of Rubber Ducking. As odd as it sounds, it’s incredibly helpful.
A recent brainstorming session in the membership brought up the old programmer’s tool of Rubber Ducking. As odd as it sounds, it’s incredibly helpful.
When trying to analyze who your ideal client is, consider this: who do you want to work with? Who do you want referring you? Be specific. Be utterly specific.
The ever scary Mercury Retrograde looms… so be prepared. Deep breath. Back everything up. And relax.
I mean it’s not the website. It’s not the sales funnel system. It’s not the email marketing software. It’s…
You’re overthinking what you think your website needs to be, because you’re not focused on what it actually is.
You know who you are. I know why you do it. But…
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Yes, your website sucks. And it will always suck.
How the fuck do you decide to actually niche your business down? To pick a “zone of genius” and a “viable market” and dive down and get to work? Well… for me? Quite simply? I got pissed.