Rubber Ducking
A recent brainstorming session in the membership brought up the old programmer’s tool of Rubber Ducking. As odd as it sounds, it’s incredibly helpful.
Advice
Getting to Know Alice, Part 1
When trying to analyze who your ideal client is, consider this: who do you want to work with? Who do you want referring you? Be specific. Be utterly specific.
5 Things to Back Up before Mercury Goes Retrograde
The ever scary Mercury Retrograde looms… so be prepared. Deep breath. Back everything up. And relax.
What do you mean it’s “not the tech?”
I mean it’s not the website. It’s not the sales funnel system. It’s not the email marketing software. It’s…
3 Signs You’re Overthinking Your Website
You’re overthinking what you think your website needs to be, because you’re not focused on what it actually is.
Witches, we gotta talk about your obsession with centered text.
You know who you are. I know why you do it. But…
Squarespace Member Areas – Worth It?
Exclusive articles are for members only and behind a paywall. Want to read the posts? You need to be a paying member. Now, Squarespace lets you join in on this model. (This article is Free on The Fiery Well)
Your Website Sucks
Yes, your website sucks. And it will always suck.
A Witchy Niche
How the fuck do you decide to actually niche your business down? To pick a “zone of genius” and a “viable market” and dive down and get to work? Well… for me? Quite simply? I got pissed.