yellow rubber ducks

Rubber Ducking

A recent brainstorming session in the membership brought up the old programmer’s tool of Rubber Ducking. As odd as it sounds, it’s incredibly helpful.

woman in blue long sleeve shirt holding white rabbit plush toy

Getting to Know Alice, Part 1

When trying to analyze who your ideal client is, consider this: who do you want to work with? Who do you want referring you? Be specific. Be utterly specific.

A young woman wearing an autumnal orange sweater looks down at her tablet in contemplation. The words over the image read "Squarespace Member Areas. Worth it?"

Squarespace Member Areas – Worth It?

Exclusive articles are for members only and behind a paywall. Want to read the posts? You need to be a paying member. Now, Squarespace lets you join in on this model. (This article is Free on The Fiery Well)

Heads Above Water, Part 2

By grouping similar tasks together and putting your actions on repeat, and working on the same activity type for a set time (an hour, an afternoon, an entire day), we give our brain a break and allow it to focus only on the task at hand. The power of batch working.