Rubber Ducking

A recent brainstorming session in the membership brought up the old programmer’s tool of Rubber Ducking. As odd as it sounds, it’s incredibly helpful.

Getting to Know Alice, Part 1

When trying to analyze who your ideal client is, consider this: who do you want to work with? Who do you want referring you? Be specific. Be utterly specific.

Squarespace Member Areas – Worth It?

Exclusive articles are for members only and behind a paywall. Want to read the posts? You need to be a paying member. Now, Squarespace lets you join in on this model. (This article is Free on The Fiery Well)

5 Questions to Ask Yourself Before You Start a Website

What do you really need to know before you even get started with a website? Whether you’re doing this on your own, or going to be working with a web designer/developer… there are five critical questions to consider right now.

A Witchy Niche

How the fuck do you decide to actually niche your business down? To pick a “zone of genius” and a “viable market” and dive down and get to work? Well… for me? Quite simply? I got pissed.

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