person writing on a book

Awareness in Business

So much of our business is about being aware of the external (search results, algorithms, society) and yet, so much more of our business actually factors on us, the business owner. work. How about awareness of … you? The business owner?

Closing Time

Now, The Fiery Well isn’t going anywhere. We’re just closing down and choosing rest one day a week in April.

BuJo for Business, Part One

What do you track in business and where do you track it? Ultimately the system that works for you should be the system that works for you. For me… it’s a bullet journal, or “bujo.”

Tracking Emails

Do you know the open rates of your emails? Of your campaigns? Do you know where your engagement and conversions fall off? If you don’t know… you can’t grow.

Planning Instagram Stories

Instagram Stories are not a silo of social media, but an integral part of your marketing and Story sharing for your brand. By planning them, you come to the app with intent, rather than to merely consume.