That’s what used to worry me every time I talked about what I do. I felt like a damn broken record, repeating the same boring message over and over. Surely I was annoying someone every time I repeated myself.
How the fuck do you decide to actually niche your business down? To pick a “zone of genius” and a “viable market” and dive down and get to work? Well… for me? Quite simply? I got pissed.