Align Your Offer

Will this module teach you exactly how to create the perfect offer? Hells no.

We don’t “do perfect” here at The Fiery Well.

Rather, this module is meant to help your mindset while creating an offer that aligns with you and how you want to show up. Whether you have an offer, or offers, already or are just beginning to consider “what do I want to sell,” this module will grease the wheels.

The next module, Building the Gap, will further expand on what you do here, by helping you visualize and craft a method of getting your offer in front of your audience. While delivering your offer is crucial in business, Aligning Your Offer is about focusing your attention on what you want to create, not how you’re going to do it. That will come later.

For now… get the journal out. Make notes. Some sections have PDF worksheets, but everything can be done on a blank piece of paper or in your bullet journal. Work with your brain, not against it here.

This is your business. Not mine. Not anyone else’s.

Yours.

Your Offer is What You Want to Do

If you’ve made it this far you hopefully have a deeper understanding of something very important: what you want to do.

This is your business, this is your life… what do you want?

I stress the want more than the need for a few reasons

  1. When it’s something you want, you’ll work for it more
  2. When it’s something you want, it’s easier to sell
  3. When it’s something you want, you’ll enjoy doing it

The dangers of doing what lights you up

  1. When it’s something you want, you don’t see the signs for burnout
  2. When it’s something you want, you feel like you need to make up for doing what you want by making more work for yourself
  3. Just because you want it, doesn’t mean everyone else wants it

Don’t know? Consider what you are already known for.

“Do what you love” can be hard to wrap your head around when you love so many different things, or when you don’t “love one enough” to think you could create something from it.

Totally normal.

Been there.

Should have t-shirts printed.

That said, I was certainly already known for something. Websites.

But I didn’t particularly enjoy making websites for a very long time. So long that I took many years away from trying to make it my full time job.

And yet, no matter where I went, no matter what job I did… I always ended up working on someone’s website.

Always.

So that’s where I started when I didn’t know where else to start. And crafted an offer around this core skillset.

Your Offer Solves a Problem

If your service solves a problem outright or facilitates a transformation or transformative result, and you know it off the bat then you can skim over this reframe and consider if it’s useful.

However, if “problem-solving” or “transformative marketing” throws you for a loop, let’s reframe it.

What Does Your ICA Want to Change

When you are a service-based witch, it can be daunting to consider what “problem” you are solving with your service or product, or what transformation you provide. This language tends to put the onus on you for providing the results for your client. But, as service providers of the esoteric, we have no control over what one does with the service we provide. So how do we promise a transformation?

We stop promising one. Instead, we focus on what it is that our ICA wants to change in their life and how our service facilitates, encourages, enhances, or otherwise helps go about this change.

By focusing on what they want to change, we can focus on the work you and your client want to do and the process you take to get them through their journey, rather than what destination they arrive at.

Personally, providing a “transformation” was daunting. But a reframe, a simple flip of language to what does my ideal client want to change in their life, helped immensely in everything from focusing on my product/service, to the copy on my website, to the aesthetic of my brand. Hopefully, this reframe helps you break out of the idea that you must provide a transformation in your business.

Not every business or service provides results.

Some provide answers.

Some provide enjoyment.

Some provide clarity.

Some provide support.

You’re still technically “solving a problem” as every viable service or product does, but this change of language may help in understanding what that problem is.

Our ideal clients can’t always articulate what the problem is, either. But tapping into the idea of “what do you want to change” opens the idea to 1. the client is ready for this change 2. you’re helping your client articulate their own problem

If the language gets in the way of your progress or decision-making, change the language.

Even and especially in this framework – if it doesn’t align – alter it to fit your situation, your needs, your wants.

One Thing at a Time

Typically, you can only “solve” one problem at a time. In your own business, and for your clients.

Alone, you can’t easily, completely, or successfully wash their car and fill the pool and water the lawn at the same time with the same hose. You can split the hose, but the water pressure is going to suuuuuuuck. One of the things is going to suffer: the car isn’t going to be as polished as it could be, the pool is going to take three times as long to fill, and you potentially could over water the lawn while trying to monitor everything else.

Multitasking is a lie.

Pick one and do it.

Because it will allow you to get a deeper understanding of your ICA, a deeper understanding of yourself and how you want to work.

And it will be easier to start and build a web presence around one thing.

And it will allow yourself the permission to modify, alter, change, and pivot as needed.

Narrow it Down

The riches are in the niches, as they say. Does this mean you have to decide on your niche today? Absolutely not. It took me decades.

But the biggest change I made in my business and it’s growth? Narrowing down my offering and who I want to work with.

Prioritizing. Focusing.

I went from websites, brand design, graphic design, tarot readings and membership to … just the membership.

If you are in the first three to five years of your business, and you have more than one offer, but feel like you’re treading water or on a constant hamster wheel of trying to get offers to “work” and launch the next thing after the next thing? Focus on the one offer that lights you up the most, that you find easy to talk about, and ease in selling.

Consider less about how having one offer is limiting yourself, and more about how it’s a way to create a container of offers that flow and work together.

Do you currently have more than one offer? List out all their details. How are they the same? The format. The delivery. The medium. The type. How are they different? Price. Time. Etc.

Focus is a Four Letter Word

But it’s not, really.

You cannot work on more than one thing at a time without one of those things not getting your full attention. Study after study prove that multitasking is a myth. And for those that you see with multiple offers, large launch cycles, and gorgeous sales funnels that appear to run themselves? That came with time. And or a full team of people, either contractors or employees, to successfully support them.

If you’re a sole proprietor how can you manage all aspects of a company that does three succinctly different things? Or, if your products are so similar that you don’t have multiple ICA’s, goals and marketing plans, etc. for each… are you potentially confusing your audience with the nuance between offers leaving them unsure of which to choose for themselves?

There is a difference, to clarify, between having multiple distinct offers and multiple ways of working with you.

Your Offer Will Evolve

You may see that your offer needs to branch out, evolve, or become something larger. The bonus in starting with one offer is that you can see a natural path into your next, or additional offers.

Meaning, one offer can naturally flow into another and you develop an entire funnel and supportive systems around either the new or the original offer. When you give it a chance to grow.

Be a tree; branch out. Don’t plant a forest.

Your Offer is Given a Chance

I have seen a lot of folks, myself included, not give an offer enough time to gather data or “feel out” if it’s working or not.

Yes, you will create offers that just aren’t it. They aren’t aligned. They are the wrong thing. And often, you will know this deep in your gut. Your intuition will knock and say “This isn’t it.”

But your anxiety, fears, and doubts will do the same tapping at the door.

Consult your cards, consult your guides, and learn to distinguish when it’s your fear, or your instincts, telling you to stop, pull the plug, or try something different.

Always listen to your instincts.

Give the Gift of Time

Time is scary. It’s that silence between asking a question and receiving an answer. But it’s also space where things are given a chance.

Be sure to give your offer, the seed of your tree, time to grow.

When you plant a tree, that seed is in the dark of the soil for quite some time. But with nurturing and the right balance of needs, it can grow and continue to grow and grow. This can take months, or years.

But if you decide the offer you create is not working before that seed has had a chance to break the surface of the dark of the dirt and reach for the rays of the sun…

Consider before stopping an offer that “isn’t working” – how long did you let it grow?

Detach Yourself

One of the most dangerous things you can do in business is become emotionally attached to your product or offer. Push your ego and feelings aside: this is business. Harsh, but true. If you create an offer that doesn’t hit the way you think it would, it simply means something needs to change, not that you necessarily did anything wrong.

The risk comes in when you need to change but refuse to because you put so much blood sweat and tears into the offer you can’t let it go. When your anxiety latches on, no matter what your gut says.

Many people say that their business is their baby. Creating an offer is like creating a child: from gestation to the mess of birth. But the thing most people leave out is that a child, once born, is its own person. It must be allowed to become more, change, go on, and do things you never considered. It’s not a baby forever, and it’s a disservice to keep it so.

Your offer must be allowed to have a level of autonomy. You must keep yourself from getting in the way of your own growth by not allowing your offer to grow.

Toss aside the idea of perfection and instead, embrace imperfection as soon as possible.

Whatever you do, do not create “the most perfect offer.”

Embrace Imperfection

Your offer is barely ready. It is unpolished. It is unrefined. It is far from perfect.

And that’s what makes it perfect.

“The more imperfect your offer is now, the more perfect it will be later,” is something I said one day and it landed so hard it made my head spin. Because here’s the thing: when you wait to craft the most perfect, unbelievable service or product, and you wait until it’s even more perfect before you begin offering it (paid, or free) it’s going to miss a mark.

If you even ever launch it and get it out of that dangerous “almost ready” zone.

Y’know… where offers go when you feel overwhelmed and they sit and you feel the need to make it prettier, more packaged and polished instead of putting it out there to see how it lands.

Image of product progression from idea to a giant wall of “almost ready” to get over

I’m not encouraging you to sell an incomplete service or product, but I am encouraging you to start with the skeleton of your offer and flesh it out as you go. As you get feedback from clients, engagement from your audience and more the offer may evolve into something better, or even completely new.

Perfection comes later. Or never. Embrace the mess now, and always, and you’re giving yourself permission from the start to always improve, always seek a more perfect service, always seek a more satisfied client.

Your Offer Is Influential, Not Influenced

Your offer is yours, no one else’s.

Your offer is for your people, no one else’s.

So stop looking at what everyone else is doing. Unfollow the people in your industry that influence your decision-making in your own business.

They will only distract you, feed into your doubts, insecurities, jealousy, and more.

The only people whose opinion matters on your offer is yours and your ideal client’s. Not your partner, not your family, not the people to the left or right of you trying to do the same thing.

You Are Behind. Get Ahead & Embrace It

Often, when creating our first offer we can feel like we need more validation, more education, more training, more coursework.

That we don’t know enough.

And you’re right.

You don’t.

And embrace the fact that you will never know enough.

Because those behind you are looking at where you are, what you’re doing, and where you’re headed.

You feel like you’re at the beginning, but you’re really in the middle.

Embrace being behind someone else.

Embrace always learning. Always striving. Always growing.

It makes it much easier to reach behind and offer your hand out to help someone else move forward.

Not knowing enough is not the same as not being enough.

You are enough.

You are worthy.

You are modeling to your audience what it looks like to work with you: embracing your ability to be where you are helps them embrace needing and wanting to move to where you are.

To understand you. To work with you. To buy from you.

Addressing B.A.D.D. Feelings

Boredom. Anxiety. Doubt & Distraction.

Let’s just put it out there:

If you’re doing one thing, and one thing only… you’re going to get bored.

You’re going to get distracted.

You’re going to start to doubt yourself.

You’re going to feel stifled.

You’re going to feel anxious about “not offering enough” or want to add more to make up for a feeling of “not doing enough” once things start to feel “easy” or “real.”

It’s going to happen.

I’m telling you now.

And that’s okay. It’s expected and I want you to prepare for it.

I want you to go back to that why statement and remember that your why, your values, your ideal client’s desire for change, is more important than your moment of boredom, doubt, or insecurity.

Your why is bigger than you. Your why is what brought you here. Your why can get you through it.

Set up routines or a check-in list now that can nourish you through these inevitable times. Remind yourself :

  • I’m allowed to check in and feel what I’m feeling.
  • My goals are mine. I set them for a reason. (What are your goals?)
  • My body is trying to tell me something. What does my body need at this moment? Rest? What form of rest is required? Movement? Sleep?
  • My goals can evolve and change. Do they need to right now? (Does moving from your focus meet those goals, create new ones, or alter them more beneficially?)

Write it out: what are routines you can establish to rejuvenate you? what are red flags you can set for yourself? When you know you’re doubting your business, your purpose, how can your support team support you?

How can The Fiery Well support you?

Your Offer is Crafted

Ok, now, we’ve talked a lot of mindset around The Thing, Your Offer. So what is it that your offer actually is?

First, let’s flesh out your ICA more

You’ve selected your audience, but it’s probably still quite broad who you’re speaking to. Now it’s time to focus down on this ideal client. Yes, more focus. More details. Questions incoming:

  • Do they want something once?
  • Something ongoing?
  • Someone 1:1?
  • Something in a group? Live? Recorded? In person? Virtual?
  • In what way will they consume your offer?
  • If your offer is specific, in what ways CAN they consume it?

Invisible Details

It’s necessary to consider these things because as we reach the end of this framework, we’ll need to look at what technology you need to fully get this offer in front of and in the hands of your customer.

If the offer is an appointment, the technology you’ll need is different than if the offer is a course. These are what I call the “invisible details” that can ultimately set you up for ease and success, or headaches and stress.

You do not have to know these things right away, and your offer, again, may evolve. But keep track of what you’re doing manually. Emails. Scheduling. Order processing. Because as your offer evolves, your budget will expand to better facilitate these things. It’s a long game.

If this is your first offer, your first time really crafting something, do not let technology (or lack thereof) hold you back. Your lack of the perfect system is an excuse to hold you in place. You can sell anything you need to through PayPal, Venmo, CashApp, or ConvertKit right now.

And I encourage you to start with where you are and what you have.

Because everyone is using the same systems, the same methods, the same website builders. It can feel like an endless stream of “sameness.” Because the tech doesn’t make your offer… you do.

So What makes yours different? You.

There are a lot of tarot readers. There are a lot of astrologers. There are a lot of web designers. The market is “saturated.”

Have you been down the bread aisle of your local grocer? The cereal aisle? Makeup? Yeah, there’s a lot of product. There’s a lot of choice as a consumer. And more products come out every day.

Move away from the idea that what you do you shouldn’t do something just because someone else is doing the same thing. Do yours differently. Emphasize that difference.

Whether it’s your experience, your perspective, or your understanding of the world you want to create, understand, articulate, and maximize on that difference.

This helps you differentiate yourself from your competition without undermining, needling, smearing, or bad-mouthing your competition. You’re simply accentuating your strengths against theirs.

Consider: what makes you different? List all the ways. Not sure? This is when I suggest, and only when I suggest, looking at your competition to see what they are doing. How do they talk about their offer? Who do they seem to be attracting and repelling?

Because think of it: if they did it so well, you wouldn’t want to do it… you wouldn’t have a business idea… you’d simply hire them and refer everyone to them. But you’re not.

Why.

You are going to be the antithesis to someone else. Embrace that now. Do you. Be you. Wholly and unapologetically you.

Worksheet: Your competition vs You. Look once. Their values. Their product. The way they deliver. How can you spoil your people? Who is someone that does something similar to what you do, or within your industry, that you really can’t stand the way they do something? List it. How are you the antithesis of it?

What do you want?

With the creation of your service or offer, you’re going to fine-tune that ICA more and more, based on what you want to sell and what actually sells and who it sells to.

The universe will test you. There will be folks knocking on your door to do something you don’t want to do and you’ll have to decide at that moment if it’s something you want to take on for whatever reason or outright decline. It’s that middle ground of being completely unsure that can sway you, so consider a few things right now:

  • As a service provider, what services do you want to provide? What is your capacity to work with people 1:1 or in groups? Short term? Long term? Define short. Define long.
  • Will you do one hour or 15 minute sessions? Will you do them by email? Phone? Zoom? In Person? Specific days of the week? Hours of the day?
  • If you’re a tarot reader, will you do relationship readings? Business readings? General? How many cards? Specific spreads? Does your client choose the deck?
  • If you’re an astrologer, will you do electional charts or natal charts? Whole house? Vedic? Sidereal?
  • If you’re an herbalist, will you sell physical product or recipes? Are there plants you don’t work with? Remedies you will not provide?
  • If you’re a physical healer, how will you sell your time? What physical ailments can you work with? Legally or otherwise.

For many, this comes with time and experience, and doing a lot of what you come to find out later is something you don’t want to do. That’s fine, and is great experience. But, If you know now that you have zero desire to build websites for HVAC companies… don’t advertise that you do websites for HVAC companies. If an HVAC company compliments you on your work and wants you to build there’s? Turn them down.

If you know you don’t want to do relationship readings for tarot, claim it now. “I don’t do relationship readings.” Have that meme ready to go “tarot cards spell out DUMP HIM” and refer them somewhere else.

This is your business. There are things you have to do that you don’t necessarily want to, absolutely (hello, taxes?). But you do not have to create offers you don’t want to sell. You don’t have to alter offers for those that want something custom. You are allowed, and encouraged, to embrace saying No.

What does it do?

Or, features vs benefits as “they” call ’em.

A feature is what something is, or has. A benefit is what it does for the person buying.

For example, the communication & community on Slack is a feature of The Fiery Well, the benefit is a web developer in your back pocket.

What does your offer have? These are things that your audience typically “won’t care about” or can ultimately confuse them depending on how you talk about them.

An example of features would be:

  • Tarot reading with 5 Card Spread
  • A picture of a natal chart
  • Video recordings
  • 5 Page, Fully Photographed Recipe Booklet
  • Instructional Booklet PDF

How would you turn these into benefits? What does someone truly “get” from a 5 card tarot spread vs a 3 card tarot spread? Why should that matter?

That’s the benefit.

Another example I see often is the iPod (paraphrased below):

An iPod has 1Gigabyte of storage space. Ok, cool, that’s a lot of space?

An iPod is 1,000 songs in your pocket. Oh, awesome. I can have my entire playlist play without problem.

What does it cost?

Not your price point, but what does it cost YOU to create this offer? What’s your debt point? Include your time, any software you know now will be required or have used already, any assets you need to be created, any help you need to outsource… what does it cost YOU?

You’re going to start in debt when creating this offer. Debt of time, debt of finances, or debt of both. You want to get out of this debt as quickly as you can with the offer you create. Knowing this debt allows you to price your way out of debt much quicker. And plan for the debt of modifying, pivoting, or otherwise changing the offer.

You want to recoup that cost as quickly as possible. If you spend $1000 making the offer, are you going to sell it for $10? You’ll have to sell 100 before you make your money back, before you’re at zero. Or are you going to sell it for $1500 and hit the ground running?

What is the price?

What will you sell it for?

What do you want to charge? Remember, your ICA can afford your price no matter what it is. Your ICA will not argue it. Your ICA will insert gif shut up and take my money otherwise they aren’t your ICA.

There is no magic price point. There is no “end it in 7 for price point heaven.”

Again, back to what it costs you to create. How many do you need to sell to reach that break even point? What price point would get you there at a better pace? Not necessarily faster, but at a rate you can sustain and enjoy.

Am I saying you can charge $500 for a 30-minute tarot reading? Yes. Yes, I am. Will people balk? Certainly. Will people buy? Certainly. This comes down to understanding, again, that ICA. What do they value? If they value YOU they will pay YOU.

When I did photography, the thing that (finally) got me into profit was packages. Or positioning my price points in a way that highlighted what I wanted to sell.

And yes, you can have packages when you have one offer. You probably already have things to bundle, even with only one offer. How? You don’t have to include everything just because it’s something you’re already doing. You can charge for it through bundles.

Do you prefer one initial reading and then a follow-up? Sell it as a package, rather than try to sell two separate readings at two separate times.

Do you take notes? Record the meeting? Have visuals? Bundle them into a separate price – the reading without and the reading with.

Think about the offer you want to create. Can it be bundled with more of the same thing?

Example

  • Package A $75 30 Minute Tarot Reading, Live over Zoom
  • Package B $175 30 Minute Tarot Reading, Live over Zoom w/Recording
  • Package C $200 30 Minute Tarot Reading, Live over Zoom w/Recording + Emailed Picture of Cards/Summary

Which would you choose?

The middle package, typically.

If it takes time or makes work for you (such as processing recordings, uploading them, transferring them, etc.) take it out of your base package and move it up a tier.

Get paid for that work.

Equity and Parity in Price

You’re here because you care, and because you care I know you want to price yourself at a point that is equitable for everyone. I’m here to tell you that is wonderful! I support this 100%.

When your business is at the point you can sustain yourself.

If you are burning yourself out, putting yourself in debt financially or emotionally, to try and make your pricing so fair that you can no longer continue your offer … where is the equity in that?

You are allowed to make money.

In today’s world, you need to make money. You can serve more people, with better offers, when you have the systems to support you. And in today’s world, most of those systems are on you to find, create, and sustain.

I’ll say it again: you are allowed to make money.

If your higher-priced offer put you at the point that you are secure and comfortable in your finances, and you are taken care of physically, mentally, and emotionally, that you can now offer something for $10, or even for free, how would you feel being able to do that?

Too, keep in mind that as you level up, so will your offer. Your price must reflect your growth. As you gain more experience, your price should go up. As you tack on any credentials, your price should go up. As your offer sells more, your price should go up.

Your ICA will gladly pay you your price, or they are not your ICA.

If your ideal client can’t pay, that’s not ideal.

Making enough money to support yourself, and your ideal client can give you the resources to help even more people.

I stress in Select Your Audience less about “how much money” they make, and more what is their relationship with money. Because their budget is none of your business. How they spend what money they have is none of your business.

Your relationship with money is your own, too. And it can be holding you back when pricing and selling your offer. You have zero control over their choices, so stop trying to accommodate everyone’s budget but yours.

Money is triggering. You need to understand and work through your own triggers.

Consider:

  • What systems work against you right now? What systems work for your ICA? How do you feel about this? How does it show up in your offer?
  • What systems work in your favor? What systems work against your ICA? How do you feel about this? How does it show up in your offer?
  • How would making more or less money help overcome these systems?
  • What money stories did you grow up with?
  • What money stories do you continue to tell yourself?
  • How do your stories around money influence your purchases and how you talk about money wherever you go?
  • What stories do you want to break away from?

Watch and craft your language about how you want money to work in your life. I’m not here to say “manifest your way out of it,” but I am here to say the way you talk about money can influence how you interact with money.

Ongoing vs One Time Services

Your offer is going to be one of a few things: either a one-off that someone purchases, you deliver, and you’re done. This would be a healing session, a tarot reading, an astrology reading, etc. Once it’s complete, it’s complete.

Or an ongoing service, such as ongoing health counseling, herbal formulations, a course, coaching, membership, teaching – something you need to monitor, show up for, and maintain an active role in.

The big difference between these two is going to be your processes. We will dive into this more later in the framework, but as you work 1:1 with people you will and need to, develop systems, procedures, and even frameworks. These will help speed up the administrative time spent on each client, allowing you to automate and even delegate things later.

One Time

What is something someone would want one time and be done?

  • A tarot reading
  • A natal chart reading
  • A website
  • A brand design
  • A tea blend
  • A course

With a one-time offer, such as a reading, you are going to be starting at square one, at zero, with every client.

Every reading is different.

Every client is different.

One-time services can be intensive on your time, your energy, and your system because they are a cycle of start/stop/find another. And, this can help you, especially in the beginning, really help you hone, not only your craft, but your offer, your messaging, your ideal client, but also your processes and systems.

Pay Attention To

When your offer is one-time, you may not feel like you need a process in place. Each client is different, right? True, but your system for obtaining, onboarding, working with, and offboarding your client needs to be developed and will develop as you go.

Consider:

  • Where are you advertising and with what? (Pictures? Video? Written copy?)
  • How are you accepting payment? Are you using PayPal.me? Invoicing?
  • How are you tracking payments? Spreadsheets? Quickbooks?
  • How are you gathering, tracking and maintaining your client’s information? What information will you need before, during, and after the sale?
  • Does the client need to know anything specific before, during, or after the sale?
  • How are you parting ways with your client? Do you follow up? Do you encourage another sale? Of what? How soon?

Ongoing

What is something someone would want ongoing?

  • Coaching / Teaching / Mentorship
  • Community / Membership / Subscription
  • Counseling
  • Maintenance / Assistance

Working one on one with someone, for any length of time, is an intimate experience. Whether you’re doing tarot coaching, teaching astrology, building a website, or counseling on health… you have the time and opportunity to really get to know the client in front of you.

Do so.

You’ll learn how you can support your clients with more of your service, or craft complementary services. Working at length with someone helps you understand what details need to be added, removed, or updated in your offering.

Pay Attention To

When your offer is ongoing, you will need boundaries in place, more than anything. When you have constant ongoing work with someone else you need to be clear about how much access they have to you, what you provide for the fee you’re charging, and under what circumstances those fees will change.

In addition to the considerations from One Time, consider:

  • Are you working 1:1 or 1:Many?
  • How many individuals are you working with at any one time? How many hours is admin vs client work? Are you being compensated for both?
  • Is your payment upfront? Ongoing?
  • How are you communicating with your client? Weekly? Daily? During which hours and with what methods? (Can they text you? Email only? Slack? Discord?)
  • How will you bring new folks in? Say goodbye to those that are leaving?

One Time to Ongoing

When you part ways with your client, what do they say they want more of? Support? Guidance? Communication? You don’t have to do it right away, but pay attention to what is being asked of you when you say goodbye to a one-time client.

You can attach ongoing services to almost any type of one-time offer. Website build? Add maintenance. Tarot reader or astrologist? Add follow-up calls or coaching. Herbalist? Add recipes or formulations.

Pay attention: your one time clients will begin to tell you what they want more of. Pay special attention to one-time clients that continue to come back. Make it easy for them to return with ongoing services.

If you want.

A Note About Scaling

Ah, scaling. The quickest way to that 6 figure year. 5 figure months. The holy grail of online business: an evergreen, passive income. The snake-oil of modern social media.

Scaling amplifies what’s not working in your offer as much as what is.

Scaling requires consistency: you have an established process that you can replicate, or a framework, for your clients to follow.

Scaling requires knowing how to work 1:1 with folks consistently and it’s hard to do this in reverse.

We’ll cover frameworks and content later, but begin tracking and making note of the steps you take, and repeat, with each of your clients.

Boundaries : Be Easy to Find, not Access

Your time is valuable. Incredibly valuable. Be easy to find. Do not be easy to access.

I’m not saying make folks jump through hoops to ask you questions, or shut your DMs off completely, I’m saying have boundaries.

If someone comes to you with a direct question that means they are coming to recognizing your expertise and you need to make a choice: do you answer them for free, refer them to existing content, or direct them to one of your paid offers.

Be open about your boundaries. Inform folks how they can and cannot access you. Those that intentionally violate the boundary are probably not your ICA. Those that obey the boundaries you establish are those that value you and your time.

Final Note: Legal Requirements

Does your offer require any legal container? A specific business model? Licensing? Disclaimers? The answer is almost always yes. Consider and research these now as you form your ideas and craft your offer.

Next Steps

Let it rest. Let it ruminate. This is not something you have to have complete or figured out right now. Or tomorrow. Or even next week.

Download this worksheet and make notes. Make art. Scribble. Erase. Make decisions.

In the next module, Build the Gap, we’ll talk about where your ICA is now vs where they want to be, and how to show them that gap between the two. And how your offer is the perfect bridge.