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Guest Speaker: Hailey Dale
April 21 @ 1:00 PM – 2:00 PM EDT
Being on the content creation hamster wheel is exhausting. Hailey is going to break down her Minimalist Content Strategy which puts a beginning, a middle, and an end to a content plan through strategy.
What is the Minimalist Content Strategy?
It is a strategic focus on less, but higher-impact blog posts. It’s based around the capsule content collection which is a collection of 12 essential blog posts that you have around a single offer, offer type or customer persona. The blog posts are organized into a particular order that guides someone through the customer awareness journey.
Hailey Dale, MA is a best-selling author and founder of Your Content Empire, where she partners with small business owners who are over the shoulds and ready to build their content empires – their way. Through her programs, agency, and tell-all blog, she’s helped thousands of entrepreneurs create smarter content on a consistent basis that delights them and their customers while growing their bottom lines.
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