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Sharon Wagner – Mood Board Mysteries
May 6 @ 1:00 PM – 2:30 PM EDT
This session will be recorded and transcribed for the member archive for those that cannot attend live.
Mood Board Mysteries will walk you through creating a mood board that actually supports your design work, creative process, and your business. This process lays the foundation for designing visuals that make people feel something — which is becoming more and more elusive in the ever-more intangible world of online business. Most of us know mood boards as a fun, inspiring pastime (or procrastination activity?) that doesn’t necessarily get us anywhere with the design work we’re trying to get excited about. But, when crafted strategically and with intention, they can be a north star for your brand for years to come.
Bring your current mood board (if you have one), and we’ll cover:
- An actionable and repeatable formula for mood boards that help build and maintain your brand
- Non-Pinterest sources for mood board content, and why “not knowing the right search terms” isn’t what’s holding you back
- Troubleshooting your current mood board and identifying what it needs to best support your brand
Prepare for the Workshop
Prepare for the workshop with a guided meditation – VISUALIZE – from Sharon. (You must be logged in to access the audio file.)
Sharon Wagner is the visual brand creator, excavator of buried expression, and initiator into clarity/consistency/ease of design behind Swail Studio.
After 10 years in the branding and advertising industry (and embracing witchcraft), her expertise shifted from “making things look expensive” to “mirroring someone’s life purpose back to them in a logo.”
Now, her work has the power to reveal and express the deepest, truest self — to allow entrepreneurs to finally show up and be seen with full clarity, consistency, and ease.
Her approach is new, intuitive, and visceral – rooted in feeling, not just conversion rates. Because when a brand comes from the core, it can’t help but stand out. The rough edges that “traditional” designers would hide become the beacon that calls in the most aligned clients.
Swail Studio was formed to lead intuitive entrepreneurs through transmuting the raw, messy, unfiltered essence of their businesses into their most powerful, visible assets. She creates done-for-you visual brands, and offers workshops and courses to guide business owners through building and maintaining their own brands.
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