July 2021

Today we discussed ICA’s and how to investigate our audiences to see who they really are, and where to meet our ICA. We also covered being human and open in our journeys as we change things in our offerings.

A Witchy Niche

How the fuck do you decide to actually niche your business down? To pick a “zone of genius” and a “viable market” and dive down and get to work? Well… for me? Quite simply? I got pissed.

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