Broadcast – What ConvertKit calls the individual emails you send through their email marketing service.
CRM – Customer Resource (or Relationship) Management such as Dubsado, Honeybook or Capsule CRM
Evergreen – Content that is not time-sensitive, never expires, and someone can join in at the beginning at any time.
Freemium – A service that offers an always free, but limited-functionality, free tier.
JV Webinar – Joint Venture Webinar – A webinar coordinated by two or more people indented to grow each other’s audiences and reach.
KPI – Key Performance Indicators- a way of tracking progress and performance on goals
Lead nurturing – Lead nurturing is the process of developing and reinforcing relationships with buyers at every stage of the sales funnel. A successful lead nurturing program focuses marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need to build trust, increase brand awareness, and maintain a connection until prospects are ready to make a purchase. https://www.marketo.com/lead-nurturing/
OSS – Open-source software – Open-source software (OSS) is a type of computer software in which source code is released under a license in which the copyright holder grants users the rights to use, study, change, and distribute the software to anyone and for any purpose. Open-source software may be developed in a collaborative public manner. Open-source software is a prominent example of open collaboration.https://en.wikipedia.org/wiki/Open-source_software
WordPress is an example of open-source software.
SaaS – Software as a Service (such as Quickbooks online, Microsoft Office, the Adobe suite of products, Asana, Clickup)
SSL – Secure Socket Layer. That little keylock in the address bar? Means your site is secure and data is transfered with a layer of protection. No keylock? Don’t put any of your information on that site.
Suggest an addition:
- Is there jargon you run into and you’re like, “…what?”
- Tech words that make you go
- Or acronyms make you go wtf (what the fuck)?
Drop ’em in the comments below and I’ll add them to this dictionary/reference.