Thoughts on Ethical Use of Testimonials
When it comes to the voice of customer data for your marketing and referrals for your sales, there is no stronger statement than a customer testimonial. They provide valuable feedback and verbiage to use in our marketing and strengthen our perceived value in the eyes of potential customers.
A testimonial is an incredibly powerful tool that must be wielded ethically because you are using someone else’s words to sell your product. With their name, their person, their brand… still attached.
That’s an awesome power to wield responsibly.
As business owners, we gather testimonials at every stage of our business. When we are just starting, when we are testing and pivoting, and when we are finally tried and true and know our path. So this begs the question: