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What do you mean it’s “not the tech?”

by Patty Ryan Lee

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Disclosure: This post contains affiliate links. This means if you click on the link and purchase the item, The Fiery Well will receive a small commission. There is no charge or increase in price for you.

I mean it’s not the website. It’s not the sales funnel system. It’s not the email marketing software.

If you are uncertain of where to start, or how to finish your website to a point where you actually enjoy sharing it… it’s probably not the tech.

It’s probably you.

And your why… or lack thereof.

Can tech overwhelm and pause the entire process? Absolutely. But why did you choose that piece of technology in the first place? Because you wanted to start a website and asked in a Facebook group which was the best service to go with and you got umpteen answers that all worked for what they were doing so you picked one that cost the least and dove in?

How’s that going? Yeah, not well!

Without knowing why you want a website you’re going to spend a shit ton of time, money, energy and frustration trying to build a website that has zero purpose or direction… and you’re going to hate the end result (if any) no matter what.

You are going to absolutely overthink the entire purpose of a website and then give up four months down the road and never launch a damn thing.

You are going to compare what you have to someone else’s fully why-informed website and get frustrated.

And then you’ll blame the website and technology for it.

And ask someone else again and try a new thing, a new template, a new service… and keep doing the same fucking thing. Over and over again.

And then you’ll either figure out why you’re doing what you’re doing or you’ll just give up.

Don’t give up.

How do you build a website in 2022?

With intention.

You’re a fucking witch, right?! Would you rush into a spell without a clear intention and purpose?

No! You’d start with a why.

It’s the same for your website.

  • You start with why. Why do you want one?
  • Which leads to what. What will you offer?
  • Which leads to how. How will you deliver it?

Do you want to start a membership site? Why? What kind of experience do you want to provide? How do you need to deliver on that experience? The answer could reveal a need for an entirely custom setup, like I have here at The Fiery Well, or a need for a separate service like Teachable, Mighty Network, Circle, Patreon or Podia.

If you want a website to build your mailing list and that’s… it? You don’t need a website. You need a good landing page and an incentive on the other side designed well enough that people will give you their email address. Sign up for ConvertKit today and do that for free.

Do you want to start a witchy blog?

Why do you want to start a witchy blog?

Do you want to share your path to magic or teach tarot or astrology? You don’t need an entire fancy ass website setup to blog… you just need a blog. Start small.

Do you want to sell tarot readings online?

What kind of readings? In person? Zoom? Email? All three open three entirely different avenues for the technology required to do it in the easiest way possible for you… and your clients. Acuity is not for everyone, but it is the most amazing solution for many to get out of DMs for scheduling and start acting like a business.

It all depends on why you’re doing it, what you’re offering, and how you want to offer it.

What is the best way to get started?

Go slow.

Fucking hate it, but it’s the truth. To go fast, we must first learn to go slow (fencing taught me that.) To go right, you sometimes have to turn left (Doc Hudson taught us all that.)

I know with 2022 just moments away everyone is feeling the urge to “Finally start that website!” but unless you’ve been considering, understanding, and crafting a Why-informed plan since Samhain… I’m telling you now: you’re not ready.

Even if you’ve taken my Get Online, Witch! mini course you are probably beginning to feel that overwhelming sensation of “what the fuck have I gotten myself into.” (That’s because you didn’t do the homework before the course started… I know. No one wants to do this part. It’s not as fun as band-aid branding or picking out a name!)

But it must be done.

Put the work into your website the way you put the work into your spells.

Know your why.

And watch what happens.

Maybe… just maybe…

  • You begin to ask deeper questions and get more specific & supportive answers
  • Font choices matter less & copy matters more
  • Technology becomes a partner & not a hurdle to overcome
  • You begin to serve your audience more quickly and effectively
  • … and more.

Tags: affiliate-link, clarity, why

Patty Ryan Lee is the site, systems, and spacious productivity witch behind The Fiery Well, the original tech and business support space just for service-based witches. Read more about her and The Fiery Well journey.
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