Witches, graphic and “site” designers, and website DIYers : stop centering all of the text on your website, in your email newsletters, your blog posts, and on your damn sales pages.
You know who you are.
And I know why you want to do it.
But… for fucksake.
You are not a goddamn wine bottle.
Give your viewers’ eyes a rest. Having to constantly shift the eye around the page to figure out where the next word in a sentence is, or where a new sentence begins, is exhausting. Especially when there are paragraphs upon paragraphs of text to get through.
It doesn’t look creative, chic, edgy, bohemian, or designer-y or any other adjective you think is a reason to do it. It’s hard to read and the brain can’t process it properly. (Don’t get me started on the ultra thin font weights, or the every-other-word is a different color trend.)
Align your text left; center the column it is in. (If your audience reads right to left, then align it right.)
Treat the copy on your website like a book.
Not a wedding invitation.