Email for Witches

When you have email subscribers that are cold, but don’t look like it because emails are being opened and clicked on.

Discover why email open rates may not be the best metric for determining the health of your email list, and what other metrics you should be looking at as well.

We all have them on our list, just hanging out. Looking like they aren’t opening or engaging with our emails. What are they? Cold subscribers.

What do you believe about email segmentation? Just talking about email with my fellow witches lead to me to find five common misconceptions about segmentation and how we need to address these.