ConvertKit (soon to be Kit)

For the price, functionality, and support, you can’t beat ConvertKit for email marketing.

This post contains affiliate links for products or services I use and/or highly recommend. This means if you click on the link and purchase the item, I will receive a small commission. There is no charge or increase in price for you.

ConvertKit (soon to be Kit)

ConvertKit is the email marketing service we use for The Fiery Well.

The Fiery Well recommends ConvertKit for several things: landing pages, emails, digital product sales, payment plan sales, growing your audience through their network, and more.

Creator NetworkThe Fiery Well and our newsletter, The Circle, was featured in March of 2024 in the Creator Network.

Their Free plan is the ideal starting point for bloggers, creators, and small business witches who want to grow and own their audience (i.e. not build their business on top of social media). When you are ready for Automation (for those lovely welcome sequences and evergreen offers) prices are competitive depending on how large your audience is.

For witches wanting to ditch Substack, but continue to grow their readership, the ConvertKit Creator Network is a great alternative. I’ve grown my list significantly since joining, and while not a perfect system, they are constantly working to improve & grow it.

ConvertKit’s email templates are growing in functionality and design, but their intrinsic reporting is still fairly lacking until you upgrade to their highest-paid tier: Creator Pro.

Cons:

  • Can’t mass edit or delete tags and segments
  • Can’t delete Product tags (clutters the interface; not a data problem)
  • Creator Network: no control over who can recommend you

Pros:

  • Tight integration with WordPress
  • Improved email analytics and reports
  • Free commerce options, including payment plans
  • Strong deliverability – emails hit inboxes
  • Made with creators and small business owners in mind
  • Ease of sending one-off emails
  • Customizable templates
  • Creator Network for growing your audience and network