When I say Witch, I mean Witch
When you think of a witch, what comes to mind? A woman? A hag? How about men? Or those that reject the binary?
5 reasons your cold subscribers look warm
When you have email subscribers that are cold, but don’t look like it because emails are being opened and clicked on.
What is a good open rate for an email newsletter?
Discover why email open rates may not be the best metric for determining the health of your email list, and what other metrics you should be looking at as well.
10 reasons why you have cold subscribers
We all have them on our list, just hanging out. Looking like they aren’t opening or engaging with our emails. What are they? Cold subscribers.
Plan Your Business With Tarot
Learn how you can balance practical and intuitive approaches to planning your spiritual business with tarot! Discover the benefits of using tarot for business planning and how to use it on a daily, weekly, and quarterly basis.
Do you audit your business?
An audit is merely an inspection of or examination of something (most often financial.) From our tech to our time, to our content, and even our goals… anything is worth an audit. If it is to change, it must be observed!
5 tech choices that hold you back from success in your business
More often than not, folks come to me thinking they have a tech issue and it turns out to be … so much more.
Brand Guide Notion Template (Free)
Are your brand details scattered to the wind? Do you have to look everywhere for a hex code? Or do you keep choosing a “close enough” color whenever you have to “pick” a color somewhere? Stop. You’re creating more work for yourself and brand inconsistencies for your audience. Instead of trying to remember everything, or …
Awareness in Business
What are you not aware of in your business? When you start a business there’s a lot to be aware of: your budget and income, your goals, your clients and customers, your metrics and marketing, branding and website and technology “stack,” and on and on and on. How about awareness of … you? The business …
5 Myths about Email Segmentation
What do you believe about email segmentation? Just talking about email with my fellow witches lead to me to find five common misconceptions about segmentation and how we need to address these.